Our Story

We saw a gap and decided to fill it

Square merchants were getting referrals every day but had no way to see who sent them, track what happened, or say thank you. So we built something that handles all of that.

Our vision

Referrals shouldn't be random. They should be trackable, rewardable, and self-sustaining.

Most service businesses already get referrals. They just can't see them. A client tells a friend, that friend walks in, and nobody knows who to thank. We built a platform that captures every one of those moments and turns them into something you can actually measure.

By plugging directly into Square and automating gift card rewards, we replaced guesswork with a system that tracks real conversions and real revenue, not just good intentions.

The road so far

2024

The idea takes shape

Noticed service businesses on Square had no way to track or reward referrals. Started building a solution that plugs directly into Square.

2025

First merchants go live

Launched ViralRef with viral loop referrals, gift card rewards, and automatic Square attribution. Salons, spas, and fitness studios started seeing measurable growth.

2026

Scaling what works

Growing with merchants across service businesses. Expanding analytics, multi-location support, and branded affiliate portals.

Every client who walks in because a friend said 'you have to go' — that's worth more than any ad you could run.