Turn Every Client Into a Referral Machine
The referral platform for Square merchants. Reward with gift cards, track every referral, and grow your client list on autopilot.
Word-of-Mouth Drives Your Business. You Just Can't See It.
Your happiest clients already recommend you. Without a system to track and reward them, you're leaving growth to chance.
Your Best Marketing Channel Is Invisible
A client tells three friends. One books. You have no idea who sent them and no way to reward the referrer.
Ads Drain Your Budget With Little to Show
You spend $80-150 per new client on ads. Most never come back. Referrals cost almost nothing and bring in clients who actually stay.
Loyalty Programs Reward Existing Clients, Not New Ones
Punch cards keep regulars coming back but do nothing to bring new people through the door.
Payout Fees Eat Into Already Thin Margins
PayPal takes a cut. Stripe takes a cut. On a $15 reward, you lose 10-15% before your client even sees it.
How it works
Four Steps. Zero Manual Work.
Connect Square, create a program, and let your clients do the rest.
Your client shares their unique link
Every affiliate gets a personal referral link. They share it via text, social, or word of mouth.
Their friend signs up and gets a gift card
Their friend clicks the link, signs up, and instantly receives a Square gift card as a welcome reward.
When they pay, the referrer earns a reward
When the referred customer pays, the referrer's gift card balance increases automatically. No spreadsheets.
And the cycle repeats
The new customer gets their own link automatically. One happy client becomes two, then four, then eight.
Core features
Built to Grow Your Business on Autopilot
Viral loops, gift card rewards, affiliate management, and deep Square integration. All in one platform.
Every new client automatically becomes your next referrer
When a referred client signs up, they automatically get their own referral link. They share it with friends. Those friends share it with theirs. One happy client fills your calendar for months.
- New clients auto-enroll as affiliates instantly
- Each person gets a unique tracking link
- Your referral network compounds on its own
Reward both sides with gift cards. Money stays in your business.
Every reward is a Square gift card delivered instantly. The money stays in your business and guarantees a return visit.
- Rewards stay inside your business, not PayPal or Venmo
- Referrer and new client both get rewarded
- Gift cards can only be redeemed at your business
Clients, staff, influencers: know who drives your growth
Categorize referrers by role, group them, and set tiered commissions. Your best promoters earn the most.
- Three affiliate roles: Client, Influencer, Agency
- Custom groups with commission overrides
- Multi-tier rewards that increase with performance
Plugs into your Square POS in one click
One-click OAuth. ViralRef detects payments, matches them to referrers, calculates commissions, and tops up gift cards. All automatic.
- Works with POS, Virtual Terminal, and Square Invoices
- Automatic payment attribution via webhooks
- Gift card creation and balance updates handled for you
See every click, every conversion, every dollar earned
Track the full referral funnel: clicks, signups, purchases, and rewards. Break revenue down by referrer, program, and time period.
- Full-funnel tracking from click to conversion
- Revenue attribution by referrer and program
- Real-time dashboard with exportable data
Why ViralRef
How It Stacks Up
Ads drain your budget. Punch cards reward loyalty, not acquisition. Cash payouts leave your business. ViralRef does what none of them can.
ViralRef | Paid Ads | Punch Cards | Cash Payouts | |
|---|---|---|---|---|
| Brings in new customers | ||||
| Rewards stay in your business | ||||
| Automatic tracking & attribution | Partial | |||
| Works with Square POS | ||||
| Referred customers become referrers | ||||
| Guarantees a return visit | ||||
| Built-in fraud protection |
0%
Of people trust referrals from someone they know
0-10x
ROI vs. paid ads for referral programs
0x
Higher conversion rate for referred customers
0%
Higher retention for referred customers
What Business Owners Are Saying
We used to ask "how did you hear about us?" and half the time they couldn't remember. Now every referral is tracked automatically and both sides earn a gift card. Our clients actually compete to refer the most friends.
Jessica C.
Owner, Luxe Hair Studio
I was spending $120/month on Instagram ads and getting maybe 2 new clients. With the viral loop, one client brought in 8 friends last month. My schedule is full and my ad spend is zero.
Marcus W.
Owner, Fresh Cuts Barbershop
Our trainers are now referral partners earning gift cards for every member they bring in. Staff retention went up because they have an extra income stream. Membership grew 30% in one quarter.
David K.
Owner, Iron Temple Fitness
We used to ask "how did you hear about us?" and half the time they couldn't remember. Now every referral is tracked automatically and both sides earn a gift card. Our clients actually compete to refer the most friends.
Jessica C.
Owner, Luxe Hair Studio
I was spending $120/month on Instagram ads and getting maybe 2 new clients. With the viral loop, one client brought in 8 friends last month. My schedule is full and my ad spend is zero.
Marcus W.
Owner, Fresh Cuts Barbershop
Our trainers are now referral partners earning gift cards for every member they bring in. Staff retention went up because they have an extra income stream. Membership grew 30% in one quarter.
David K.
Owner, Iron Temple Fitness
We used to ask "how did you hear about us?" and half the time they couldn't remember. Now every referral is tracked automatically and both sides earn a gift card. Our clients actually compete to refer the most friends.
Jessica C.
Owner, Luxe Hair Studio
I was spending $120/month on Instagram ads and getting maybe 2 new clients. With the viral loop, one client brought in 8 friends last month. My schedule is full and my ad spend is zero.
Marcus W.
Owner, Fresh Cuts Barbershop
Our trainers are now referral partners earning gift cards for every member they bring in. Staff retention went up because they have an extra income stream. Membership grew 30% in one quarter.
David K.
Owner, Iron Temple Fitness
We used to ask "how did you hear about us?" and half the time they couldn't remember. Now every referral is tracked automatically and both sides earn a gift card. Our clients actually compete to refer the most friends.
Jessica C.
Owner, Luxe Hair Studio
I was spending $120/month on Instagram ads and getting maybe 2 new clients. With the viral loop, one client brought in 8 friends last month. My schedule is full and my ad spend is zero.
Marcus W.
Owner, Fresh Cuts Barbershop
Our trainers are now referral partners earning gift cards for every member they bring in. Staff retention went up because they have an extra income stream. Membership grew 30% in one quarter.
David K.
Owner, Iron Temple Fitness
I was skeptical because I'm not tech-savvy. But I connected Square, set up my first program, and had my first tracked referral within 3 days. The guided setup literally walks you through everything.
Ryan M.
Owner, Healing Hands Massage
Pet parents love recommending their groomer. ViralRef turns that word-of-mouth into tracked referrals. We gained 35 new clients last quarter just from existing customers sharing their link.
Sofia R.
Owner, Paws & Co. Pet Grooming
The fraud detection caught 3 self-referrals in our first week alone. Referrals went from invisible to our #1 new-customer channel in a month. The analytics show me exactly which regulars are driving the most revenue.
Priya T.
Owner, Spice Route Kitchen
I was skeptical because I'm not tech-savvy. But I connected Square, set up my first program, and had my first tracked referral within 3 days. The guided setup literally walks you through everything.
Ryan M.
Owner, Healing Hands Massage
Pet parents love recommending their groomer. ViralRef turns that word-of-mouth into tracked referrals. We gained 35 new clients last quarter just from existing customers sharing their link.
Sofia R.
Owner, Paws & Co. Pet Grooming
The fraud detection caught 3 self-referrals in our first week alone. Referrals went from invisible to our #1 new-customer channel in a month. The analytics show me exactly which regulars are driving the most revenue.
Priya T.
Owner, Spice Route Kitchen
I was skeptical because I'm not tech-savvy. But I connected Square, set up my first program, and had my first tracked referral within 3 days. The guided setup literally walks you through everything.
Ryan M.
Owner, Healing Hands Massage
Pet parents love recommending their groomer. ViralRef turns that word-of-mouth into tracked referrals. We gained 35 new clients last quarter just from existing customers sharing their link.
Sofia R.
Owner, Paws & Co. Pet Grooming
The fraud detection caught 3 self-referrals in our first week alone. Referrals went from invisible to our #1 new-customer channel in a month. The analytics show me exactly which regulars are driving the most revenue.
Priya T.
Owner, Spice Route Kitchen
I was skeptical because I'm not tech-savvy. But I connected Square, set up my first program, and had my first tracked referral within 3 days. The guided setup literally walks you through everything.
Ryan M.
Owner, Healing Hands Massage
Pet parents love recommending their groomer. ViralRef turns that word-of-mouth into tracked referrals. We gained 35 new clients last quarter just from existing customers sharing their link.
Sofia R.
Owner, Paws & Co. Pet Grooming
The fraud detection caught 3 self-referrals in our first week alone. Referrals went from invisible to our #1 new-customer channel in a month. The analytics show me exactly which regulars are driving the most revenue.
Priya T.
Owner, Spice Route Kitchen
We ran a "Refer 5 friends this month" bounty and 12 of our barbers participated. We gained 47 new clients in 30 days. The bounty system keeps our team motivated beyond just the base commissions.
Andre L.
Owner, The Barber Collective
The branded portal is a game changer. My clients log in with their phone, see their referral link, and share it right from there. I don't get a single "how do I refer someone?" question anymore.
Mia K.
Owner, Studio M Pilates
Other referral tools wanted 10% of every payout. With ViralRef, the reward money stays inside my business instead of leaving it. My artists earn gift cards and my clients keep coming back.
Tomás R.
Owner, Ink & Iron Tattoo
We ran a "Refer 5 friends this month" bounty and 12 of our barbers participated. We gained 47 new clients in 30 days. The bounty system keeps our team motivated beyond just the base commissions.
Andre L.
Owner, The Barber Collective
The branded portal is a game changer. My clients log in with their phone, see their referral link, and share it right from there. I don't get a single "how do I refer someone?" question anymore.
Mia K.
Owner, Studio M Pilates
Other referral tools wanted 10% of every payout. With ViralRef, the reward money stays inside my business instead of leaving it. My artists earn gift cards and my clients keep coming back.
Tomás R.
Owner, Ink & Iron Tattoo
We ran a "Refer 5 friends this month" bounty and 12 of our barbers participated. We gained 47 new clients in 30 days. The bounty system keeps our team motivated beyond just the base commissions.
Andre L.
Owner, The Barber Collective
The branded portal is a game changer. My clients log in with their phone, see their referral link, and share it right from there. I don't get a single "how do I refer someone?" question anymore.
Mia K.
Owner, Studio M Pilates
Other referral tools wanted 10% of every payout. With ViralRef, the reward money stays inside my business instead of leaving it. My artists earn gift cards and my clients keep coming back.
Tomás R.
Owner, Ink & Iron Tattoo
We ran a "Refer 5 friends this month" bounty and 12 of our barbers participated. We gained 47 new clients in 30 days. The bounty system keeps our team motivated beyond just the base commissions.
Andre L.
Owner, The Barber Collective
The branded portal is a game changer. My clients log in with their phone, see their referral link, and share it right from there. I don't get a single "how do I refer someone?" question anymore.
Mia K.
Owner, Studio M Pilates
Other referral tools wanted 10% of every payout. With ViralRef, the reward money stays inside my business instead of leaving it. My artists earn gift cards and my clients keep coming back.
Tomás R.
Owner, Ink & Iron Tattoo
Frequently Asked Questions
Every day without a referral system is revenue walking out the door.
Your clients already recommend you. Give them a way to track it and a reward that brings them back. Connect Square and go live today.